AUTHOR: // CATEGORY: Mobile Tech

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    Zuckerberg announced today that he’s not going to make a phone….  This is fantastic news given the fact that they’ve really blown it in mobile over the last few years; but I think they’re still poised to win the day.

    By all accounts, Facebook knows more about me than most of my close friends and family.  They’ve built an amazing engine that collects data about things I like, songs I listen to, people I’m associated with, our interactions, our relationships and all of our contact info.  They’ve done a lot of this by focusing on building a killer experience for my desktop computer and yet as announced today “mobile users are twice as likely to use Facebook 6 or 7 times/week.”

    This is absolutely no surprise to me….  Back in 2008 I did a quick cross-reference of my friends who were using the Facebook for BlackBerry application (which at the time was the only mobile platform that had a Facebook app…..BlackBerry developers actually created it on behalf of Facebook) and the people who regularly contributed status updates to the Facebook platform.  [Informally], I found that almost all of the people I enjoyed communicating with on Facebook were also BlackBerry users.  BlackBerry had latched onto what was so great about Facebook, one-to-many communication, and brought it to mobile with instantaneous push notifications and on-demand photo uploads….a match made in heaven that has since been duplicated in the form of mobile apps for iOS, Android and Windows Phone.

    So if Facebook was really made for mobile, why aren’t they OWNING our mobile phone’s basic functions?:

    Contacts – duh….seems stupid right?  You know a lot of people on Facebook, they put their phone numbers, addresses, email, birthdays and much more into Facebook.  Why is it so hard to get to that content in your native address book?  The original BlackBerry app did it….

    Presence – Facebook’s utility emerged in the form of sharing status…they need to take it to the next level.  Consider everything that your phone knows about you.  When you’re in a phone call, when you’re in a meeting, when you’re texting someone else, when your phone is traveling faster than a walking pace, when the screen is off, when it’s charging.  We need someone to develop a presence engine…Facebook is best positioned for this.

    Messaging – Given the above….don’t you think the average text message could become just a little bit more dynamic and rich?  Why are our text messages locked solely to our phones?  Why can’t our phones auto reply for us when we’re in a meeting or driving? How is it really that difficult to send messages to multiple people and reply to everyone on the string??

    Calendar – This one really puzzles me….my Mom and Aunts plan family Christmas through the Facebook calendar now but that appointment never shows up on my mobile phone!!  There are a lot of ways the average person could benefit from a social calendar.  Many have tried…someone needs to figure out a better way for my wife (and some day my kids) to plan together.

    Camera – Instagram was a good start, but why can’t my camera intelligently recognize objects in my pictures….instantly tagging them (i.e. Erik & Stacey are by the Eiffel Tower) or directing me to useful info (hey, that barcode you have in your viewfinder leads to this website).  Mobile cameras have come a long way, mostly stealing from their digital cousins.  The cameras in our phones are connected to the INTERNET and Facebook has done nothing with that…(Google Goggles is a good start though)

    App Stores/Commerce – Apple’s Genius is neat and Google’s starting to make recommendations in the Play Store, but Facebook is a content engine on steroids.  Apply this intelligence to not only digital content purchases but help me when I’m in a store trying to match a shirt and tie or looking for a car….

    I could go on….but there’s a theme here.  Facebook has completely squandered the mobile space by simply building an app.  That was cool when Facebook was just a place to share what “Erik is…” up to, but it’s proven to be so much more than that.  If they’re going to succeed over the long term, they need to bust onto the Web 3.0 scene in a big way.

    Make no mistake, Facebook SHOULD NOT have to create a phone… reality, that limits their reach.  Instead of focusing on building yet another mobile operating system, they need to put their tail between their legs, walk into the office buildings in Cupertino, Mountain View and Redmond hoping that they can still join forces with the current winners.  This will prove to be difficult given the large threat they pose but I would love to be a part of that negotiation.

    Monetization?  There’s a lot of value in putting the right offer in front of  the right person at the right place at the right time and make it look natural (and it probably doesn’t look like the banner ads we’re all used to).  The first step is having access to the customer….  We’ve shown Facebook that we’re willing to give them a long rope, should be interesting to see what they do with it.


    UPDATE:  Well holy crap!!  I beat Tim Cook to the punch by just a day:


    AUTHOR: // CATEGORY: App Test Drives, Mobile Tech

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    As part of an ongoing series, I’m going to review some of my favorite apps that have been on my phone for a long time (I have hundreds clogging the memory of my phone….some are wonderful, some are one hit wonders).  The app du jour, Google Voice.

    I’ve been a bit obsessed with Google Voice from the beginning.  Originally developed as the service “Grand Central” and later acquired by Google; the founders have always had a vision of connecting multiple devices to a single number.  The initial intent was that users could sign up for a phone number and have it intelligently route phone calls to the appropriate location (home, office, mobile, etc…) based on conditions like time of day, day of week, incoming contact, and more.  “The last phone number you’ll ever need.”

    While this was interesting, I’ve found that Google Voice is far more valuable as a utility to extend my one phone number to other devices in my life.  With Google Voice enabled, I can send/receive phone calls, text messages and voice mail from anything with an internet connection (mobile phone, laptop and tablet)*.  In addition, Google Voice enables some pretty snazzy features like call recording, customized voicemails, and the ability to search all of that content in the cloud.

    *With some special behind the scenes “magic” in the Sprint network and the servers in Mountain View….you can use your current phone number!  No need to distribute a new phone number to your friends, just use your Sprint number like you always have.

    To be perfectly honest, the mobile application that enables all of this functionality has been a bit of a roller coaster ride….  Over time it’s definitely become much more reliable and something I have come to use as my daily driver for texting but still could use some modern usability enhancements (i.e. better message threading).  In addition, the Android application is FAR superior to the iOS application due to the locked down nature of Apple’s OS….so iPhoner’s beware.

    Google Voice is doing for carrier grade voice/messaging what IMAP did for email.  It would be ridiculous to think that your personal laptop is the only place you can send/receive email….  Google Voice proves that your phone number doesn’t have to be locked to your phone.

    So Google Voice:  MUST HAVE or SAVE SOME SPACE?


    This is the first app I download on every new phone and tablet I get…I can honestly say I probably send more text messages from my laptop each day because the Google Voice window is always open through a slick extension in my browser.  If you’re a Sprint user and would like to get a little more control over your communications…go get this now!


    AUTHOR: // CATEGORY: Life Lessons, Marketing Brilliance, Mobile Tech


    I’m shocked at how fortunate I am….  I have a great family, an amazing place to live, a wife who loves me (almost as much as her cat) and a wonderful job.  Over the course of my career I’ve had the opportunity to sit in the suites at Arrowhead, hang out in the pits at the NASCAR track, enjoy the view from the Crown Seats at Kauffman Stadium and even enjoy one of 9 sold out Garth Brooks shows at the Sprint Center.

    Tonight it was all topped by having the opportunity to grab a highly sought after ticket to the TEDx Kansas City Event at the Kauffman Performing Arts Center (a CRAZY AWESOME venue…but I don’t have time to get into that right now).  How sought after?  There were about 1,300 seats available for this event and over 30K requests for tickets…..on the first day they were available.

    All that hype was definitely for good reason.  There were a total of 8 speakers and many of them made an impression on me tonight:

    • Samuel Arbesman discussed the “Half-Life of Facts” noting multiple examples of how quickly facts change…things we once took as truth (i.e. the world is flat) are disproven over time (it’s round) and eventually refined (well…it’s not actually round, it’s an oblate spheroid).  The message….we need to be flexible with what we “know” to be a fact today because things are going to change and we should embrace that (red wine is still healthy for you right?)
    • KC’s own John Jantsch talked about making work worth it.  In his interactions with entrepreneurs, he finds about 50% are completely fulfilled, the other half feeling like they’re still not satisfied.  The big difference?  Whether or not they are a part of something bigger and making a difference in the world.  He animated the point through the company Jancoa, a janitorial service that is more of a launching platform for the dreams of the people they employ (because they found out that people don’t dream of janitorial labor).
    • John Gerzema gave a summary of his global study on leadership where he characterized leadership traits into feminine and masculine categories.  From there he asked a similar sample which traits were more desirable and concluded that the feminine traits are the “Operating System” for 21st century leaders.  His SlideShare on “The Athena Doctrine” is worth a look and it sounds like a book is in the works.
    • Janine Shepherd gave a chilling recap of a tragic accident that left her paralyzed as she was training for the Olympics.  She was headed to represent her country when she was literally run over by a utility truck that hit her on her bicycle.  This accident was an opportunity to start over and found a new passion for flying, going from eager student wearing a body cast to flight instructor in 18 months.


    But for me…the final speaker of the evening, Max Strom really struck a chord.  Max spent time talking about the tech explosion that we live in, yet overall happiness has been on an inverse trajectory.  He identified that 90% of human communication relies on non-verbal cues (facial expression, emotion, etc…), yet we communicate more and more with technologies that only allow us to utilize the other 10% (the words).  I talked about this in a former post about the shift from synchronous to asynchronous communication and identified some of the same challenges we face.

    The whole thing really hit home for me as he pleaded with the audience to be sensitive to the kind of technologies we adopt.  Are you simply adopting technologies to consume more content or are you bringing technology into your life that gives you more time back to do the things that matter?  As I looked at my life, I have some questions about that….  My XBOX, the iPad, our DVR…..  Technology isn’t inherently bad, but it does have the ability to consume our lives (how much TV did you watch tonight?)

    Before closing, he brought 3 imperatives up that I think are worth sharing:

    1. Self awareness – define happiness in your life, what really makes you get up in the morning
    2. Think about your lifespan and the time you spend with technology – demand your technology give you more free time, not eat up more of it
    3. Learn and practice a regime that heals & empowers you – meditation, working out, bike rides…..and he was all about breathing exercises to help reduce stress


    It was refreshing to spend 3 hours of my Tuesday night listening to these incredibly intelligent people and feverishly jot down notes for my own use.  I know these short descriptions don’t do the seminar justice so PLEASE click on some of the links in my post here and spend some time with anything that may interest you or shoot me a line in the comments below!


    P.S.  It’s also worth noting that TEDxKC had booked some PHENOMENAL performances by some very talented musicians.  There was Earth Harp (a crazy string instrument that filled the music hall), Dave Eggar (a WICKED cellist that could play it with a bow, stand up or just pick it like a guitar), and Amber Rubarth (a soulful singer with a bit of a twang to her stellar voice), all amazing in their own realm.



    AUTHOR: // CATEGORY: Cocktails, Marketing Brilliance, Mobile Tech


    There are two things I love about weekends….sleeping-in and brunch.  After my dreams of sleeping-in were cut short on both Saturday and Sunday, my weekend’s only hope would be the opportunity to stuff my face with some breakfast food.

    Fortunately, we received a group message Sunday morning from our friends Evan and Kelly who had a similar vision…  We headed down to Gram & Dun on the plaza to sit on the “Best Patio in Kansas City.” (read all about our experience on Kelly’s AWESOME Blog!)

    We scored a great seat and enjoyed a nice break in the unbearable KC summer sweat-fest we’ve been experiencing.  The four of us re-capped our weekend, enjoyed breakfast inspired cocktails (I had the Breakfast Old Fashioned), devoured delicious food (I made quick work of the Eggs Benedict) and enjoyed the company of our waitress Britney (she was awesome).  As is par for the course, we also spent an embarrassing amount of time using our cell phones to capture the experience of our meal….I was guilty of snapping some shots of my Breakfast Old Fashioned with Instagram.

    This morning, I noticed that I had new activity in my Instagram app…Gram & Dun had “liked” my photos and started following my Instagram feed.  It was a pretty simple gesture, but they quickly showed that they care about what people are not only saying about their restaurant, but what others are seeing.

    I don’t know about you, but dining is a very visual experience for me (in fact we’re all programmed that way…but I digress).  My wife often gives me a hard time for ordering featured items because they generally have pictures alongside the wordy description.  While Gram & Dun’s menu doesn’t have pictures posted with every item, Instagram is enabling a social network where people can see exactly what’s going on there….surprise….a lot of people are taking pictures of their food.

    I applaud Gram & Dun for their efforts with Instagram.  I’m not sure whose idea it was or who is taking the initiative to engage with their customers; but I believe it is WAY more effective than just tweeting out specials or trying to drive traffic through a Groupon.  By discovering their diner’s point of view, they get real feedback on their diner’s experience and can remotely monitor the social buzz around the presentation of their core product.

    So how long does it take for a restaurant employee to log into Instagram once or twice a day, view the photos posted @Gram & Dun, “like” the photos they see and maybe….comment on a few here and there?  15-30 minutes??

    I can guarantee you one thing….your employees are going to use their phone to browse a social network over the course of the day.  It could be benefiting your establishment, not just their social life :-)


    if you’re in KC, check out Gram & Dun on the Country Club Plaza:  Google Maps Link

    And if you’re not….drool over some of their diner’s photos:  Gramfeed Link


    AUTHOR: // CATEGORY: Mobile Tech, Other Cool Stuff...

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    Over the weekend I visited the Google Fiber Space….a “store” created by Google to showcase the future of the internet here in Kansas City.  As you have probably already heard, Google will be rolling out a next generation internet service in KC that promises internet speeds 100x faster than what you experience today (you’re probably getting around 5-10mbps at your home…Google’s service is just shy of 1,000mbps).

    As I’ve postulated before…there’s still a big challenge in determining what you’ll do with all of that speed.  Google’s Fiber Space attempts to answer that question with demonstrations of the services they’re providing but also inspiring the minds of innovative Kansas Citians.

    • TV over Fiber – This is the primary use case that Google has showcased….and not truly a surprise.  When people think about faster throughput, video is always in the conversation…I was personally shocked that Google was able to sign agreements with the major content providers and I’m hopeful that they’ll be able to deliver some value added services over the top (i.e. click to buy the shoes in a TV show, highlight the players on your fantasy football team, instantly search for the song being played in the background, etc…)
    • Video Chat – In the Fiber Space, Google has set up a nice living room area with Cisco video conferencing equipment.  During my visit, the video chat was set up between us and a dietician at the KU Med Center.  She was helping some of the Fiber Space employees look up calories for their lunch at Chipotle, helping them make the best decisions between all of the ingredients of a burrito bowl.  I wasn’t terribly impressed, but the thought of watching a Husker Football game in a Google Hangout with my “Nebraska” circle gave me goose bumps.  Though my brothers and I will most likely always be separated by a few hundred miles on football Saturdays, the idea that we could watch a game together in high quality video was thrilling.
    • Gaming – Obviously more bandwidth will allow for better quality online gaming and Google was even showing off OnLive’s on-demand gaming service (at the time of this post, OnLive announced massive layoffs and was purchased.  Their future seems to be in question….or waiting for a quicker rollout of high-bandwidth providers like Google).  Streaming games from the cloud means potentially never renting or buying a game again…you want it, you got it… straight to your TV (or other internet enabled device).
    • Cloud Storage – Google’s equipment comes with a HUGE 2TB hard drive for storing all of that HD quality content from your TV, but also an insane 1TB of storage space in the cloud.  The fact that fiber gives you insanely fast upload speeds means that theoretically you could store a TV show, movie or more up in the cloud and pull it down to other devices (i.e. tablets, laptops or phones) when you want to catch up….whether or not content providers will be cool with this is still TBD.
    • ??? – Who knows….that’s the most exciting part of all this.  Enthusiastic technologists, Kansas Citians and fellow nerds (with far more talent than I) will be coming up with crazy new ways to consume all of this bandwidth…..they always do.  Considering that we never could have imagined how we would use all 2MB on a floppy disk back in the early 90’s, I’m sure we’ll find ways to constrain 1,000Mbps in short order


    A few minutes ago, I received confirmation that my neighborhood has made the cut and within the next year they’ll start wiring KC up with this super fast internet.  As I prepare myself for the next generation internet boom I’m SUPER excited to be on the leading edge of whatever is coming next!


    AUTHOR: // CATEGORY: Mobile Tech



    In June of 2011 I walked into a Best Buy in Omaha, Nebraska.  I headed toward the video game section, found what I was looking for and walked up to the register where I was greeted by a teenage kid working the checkout line.  He scanned my item, told me my total and I pulled my phone out of my pocket to pay.  I tapped the device against the Near Field Communication (NFC) enabled terminal; it let out a beep, my phone chimed and the receipt kicked out of the printer.

    I glanced up to see the look of pure shock as he yelled out “DID YOU JUST PAY WITH YOUR PHONE?”  I replied “yes, I’m testing a….” in a quiet voice to try and calm him down….It didn’t work.  He shouted out to all of his co-workers at the other terminals:  “HEY GUYS….THIS DUDE JUST PAID WITH HIS PHONE!!”  I had an early version of Google Wallet on my Sprint Nexus S and we were discreetly testing the application in locations where there were capable payment terminals.

    The NFC Payment Eco-System

    Since that time, I’ve used the Google Wallet application a number of times and the novelty still hasn’t worn off.  People always look twice when I tap my phone and their register tells them that the transaction is complete.  Unfortunately, that reaction is also a sign of the current success of the NFC Payment eco-system in the US….it’s still a work in progress.

    There are really four components and one big rock that will determine the success or failure of NFC as a payment vehicle:

    1. Device Distribution – NFC technology is starting to find its way to devices in the US.  While it’s not a standard feature quite yet, it’s definitely becoming one (at no small expense of the carriers’ subsidy budgets).  Sprint has launched a handful of devices this year, all of which are Google Wallet Enabled….Verizon and AT&T have followed suit, but have blocked the app from running in favor of their joint venture (ISIS) which is still in market trial.
    2. Banks/Credit Companies – Cool….so your phone has an NFC chip in it and a fancy app capable of holding credit cards.  You won’t see value in that unless the cards in YOUR wallet can be loaded into the app.  Until last week, Google only had an agreement with Citibank & MasterCard to use their credit cards….but they made an update to the way Google Wallet works and now ANY card running on AmEx, Visa, MasterCard or Discover will work with the app!
    3. Merchants – Having a device that is NFC enabled and capable of making a payment is great, but only if you can do that somewhere.  Google again has been driving this eco-system, helping large-scale merchants all over the US install terminals.  Retailers like Macy’s, Peet’s Coffee, The Container Store, Radio Shack, McDonald’s, CVS and more have installed these terminals…with the major credit rail providers committing to move to NFC as they transition away from the magnetic strip currently found on all credit cards and point of sale systems.
    4. Offers – Arguably the most important part of the NFC payment eco-system.  By going digital, your wallet is now internet enabled….  That should bring real customized, location aware offers and services tailored to your exact needs.  Today, there are very few offers and they’re not targeted…customers still haven’t jumped into mobile couponing and companies like Groupon have started to show signs of jumping the shark.


    Do we really have a payment problem?

    All that being said….the industry is starting to ask the question:  “Do we really have a payment problem?”

    When you consider what NFC brings to the table…it’s not really overcoming a real customer challenge.  In fact, the act of tapping your phone, typing in your security pin and selecting your payment card adds a lot more to the process than grabbing your wallet, pulling out your card and swiping.  Paying may not be the problem at all….

    In a new partnership formed last week, Starbucks announced that they will be rolling out the Square payment system in their retail stores and in turn, invested $25M in the start-up.  Square got their start by giving away a little dongle that plugs into the headset jack of your smartphone…turning it into a magnetic card reader.  Their vision for the future dumps the physical card all together, keeping your payment cards in the cloud and using your face as your identity.

    They “get it.”   Rather than just changing the way you pay with your card, they’re figuring out how to improve upon the entire shopping experience.  Small, local merchants are already leading the charge by opting to turn a $500 iPad into a point of sale and encouraging customers to download the “Pay with Square” app on their smartphone (saving thousands on a similar capability in the traditional POS).  Customers make their selections, and the merchant finds a picture of the customer standing in front of them to complete the transaction.  No cash or cards are physically exchanged…the customer instantly has a digital copy of the transaction.

    The Mobile Shopping Experience, Re-Imagined

    Imagine your future Starbucks experience with this technology…..  You pull into the parking lot of Starbucks and your smartphone instantly places an order for your favorite drink.  You walk in the door, bypass the line and the friendly barista hands you your drink and says “thanks Erik, hope you have a great day.”  No cash, no credit card and maybe Starbucks saves the 2% interchange fee by encouraging you to pull funds right out of your bank account rather than paying Visa.

    You head over to Target and slide your phone into the holster on the shopping cart.  Every item you grab produces an audible beep as you place it in your cart (your phone and every item in target has a small RFID chip in it).  You look over at your phone and the Target app is keeping a running total of the items you’re “purchasing” and applying the coupons you “clipped” from the circular on your iPad at home.  After finding what you need, you head straight to the door, bypassing the cash register while your phone charges your Target card (they’re a bank now by the way….)

    You’re headed home and your phone buzzes at you….you’ve passed 3 grocery stores and the last one on the way home is at the next exit.  Your wife told you to stop and get milk but you forgot again (some things don’t change…).  She finally loaded the alert into your wallet with a coupon and your phone is going to go nuts if you pass the store (but not as crazy as your wife will be if you forget the milk again!).

    NFC?  Could be an element, but I expect Google and others to start thinking a lot bigger than that.


    AUTHOR: // CATEGORY: Mobile Tech


    We’ve been talking a lot about the future of communication lately and uncovered an interesting changing tide in the technologies we use.  It became evident today that over time, trends in technology have slowly shifted back and forth between synchronous and asynchronous modes of conversation.

    A quick check on some vocabulary/definitions:

    Synchronous Conversation – occurring in real time… all parties involved in the conversation are present and have the ability to contribute, react and respond

    Asynchronous Conversation – occurring any time… all parties involved in the conversation have access to the conversation but are not communicating instantaneously

    There are benefits and disadvantages to both and throughout the course of history technology has battled back and forth shifting the mix of how we communicate.  Some are just fads, some completely revolutionary in the way we talk to each-other:

    Cyclical evolution isn’t anything new, we float back and forth in all kinds of trends.  Function vs. Form, Hi-Fidelity vs. Good Enough, Ownership vs. Access, etc….  These trends seem to go in strange boom and bust phases but at any given moment, we definitely lean heavily on one vs. the other.

    Think about your daily life, what form of conversation you rely on most on an average day?  I float back and forth depending on the context, but I’m firmly planted in the “any time” column for a majority of my conversations these days (fewer, more meaningful “real time” conversations…more “any time” conversations with more people).  Heck, I bet you can think of an example today where your mobile phone (“Any Time”) distracted you while you were in a meeting (“Real Time”).

    Consider the benefits and disadvantages of each conversation type:

    At a quick glance, it’s easy to see value in each conversation type…..  I would argue that our time is becoming such a scarce resource and we have a desire to stay better connected to a growing number of people, it’s no wonder that asynchronous communication is dominating much of our lives.

    As a person who feels partially responsible in shaping the way people communicate in the future, I continue to wrestle with this problem.  What does the future hold?

    Will we shift back toward a heavier dependency on “Real Time” conversations again or are we forever more dependent on  “Any Time” conversations?

    Will advances in capture, storage and search allow you to complete digitize and index everything you say to someone, giving “Real Time” conversations a record and making them more practical for daily task management?

    Can we continue to bring the benefits of real time and any time conversation together to bring the next generation of communication technologies to market?

    Big questions…few answers…a lot of opinions and ideas.  We’ll continue brainstorming (in a synchronous manner by the way ;-)


    AUTHOR: // CATEGORY: Mobile Tech, Other Cool Stuff...


    I posted a while back on how Instagram uses others to make their product even more valuable and addictive.  In that post, I covered a few services that help you take your cool digital shots and turn them into magnets, coasters, coffee cups, t-shirts, etc….

    I was a BIG fan of the magnets from Sticky Gram (BUY SOME…they’re great!), but recently decided to take the plunge on a bigger item.  I was delighted when I discovered the company CanvasPop who claims to have cracked the code on enlarging your Instagram pictures into a 12″ or 20″ square canvas print using their PicturePerfect technology.

    Sure enough, I just received my first print from them today and it was EVEN BETTER than I expected.  The colors were accurate, the quality of the canvas was great and the image quality was superb.  I’ll be ordering more from them and you should too….

    Don’t forget to go check out my thoughts on how Instagram’s open strategy is helping them win…even though it would appear that they’re giving up on a lot of revenue by allowing others to build on their platform for FREE.


    AUTHOR: // CATEGORY: Mobile Tech

    1 Comment


    We launched our LTE network in Kansas City (and 14 other markets this weekend).  If you’re one of the lucky few who gets to experience this, congratulations…it’s pretty phenomenal to watch all of those bytes flow through the air.  However, like any momentous shift in technology, there’s this strange period where we really don’t know what to do with all the new-found power.

    Don’t get me wrong, I was BLOWN away when I ran my first speed test on Friday and found that I was pulling down 15mbps….  15!!  That’s 3X what I get at HOME!  I immediately posted that speed test to the internet to brag to all of my friends and then slowly let it soak in….what the heck are people going to do with 15mbps?

    Aside from everything on my phone being just a bit quicker, people naturally gravitate to streaming media.  I accidentally did some real-world testing over the weekend while I was Disc Golfing here in town.  Saturday, I braved the 100° temps and hit up Blue Valley Park for a grueling 18 holes up and down the hills of this wonderful park.  To my surprise, I was bathing in Sprint’s shiny new LTE network across the entire course…Spotify never missed a beat and my phone happily played Edward Sharpe & The Magnetic Zero’s for a couple of hours straight from the comfort of my shorts.

    On Sunday, I decided to bask in the sun again, this time out at Swope Park.  Swope has naturally had some coverage issues because of the land permit struggles out there, but I was able to pull a fairly decent 3G connection.  With just a couple small hiccups, I had no problem listening to 2 1/2 O.A.R albums while walking the course.  So even though music probably does put a good strain on the network….most of those services have been optimized for 3G speeds and do a decent job in creating a good experience.

    Ok, so if not music, how about video?  I don’t buy the premise that we’re going to sit around with 4.6″ screens and happily watch the premier of Breaking Bad, or catch up on the latest episodes of Arrested Development from a Netflix app (super excited for that….but I’ll probably watch it from the comfort of my home).  Even with the larger tablet screens (10″), the average consumer has proven that they’re not willing to shell out a mobile plan and we carriers have made sure it’s cost prohibitive to do so (only 6% of iPads connect to a cellular network).

    Video Chat?  Maybe…that tech has been around since the 1930’s (yes….for real), so is speed really what’s been keeping it from the main stream all these years?

    Multiplayer Gaming/Voice Chat?  Potentially…but I can’t imagine that cocky 13yr old kid who always kicks my ass on Call of Duty would be comfortable taking his crude mouth into Target with his Mother in ear-shot.

    Google Glass/Augmented Reality?  Sergey seemed to find a way to “rig” up his fancy demo at Google I/O with some magical wireless network….you can imagine that adding augmented reality imagery to the mix will definitely require a few more bytes to make you see the things that don’t really exist.

    Honestly, I don’t have the answer yet but I know it’s going to be revolutionary…somehow human beings find ways to exploit most technological advances (the phone I carry in my pocket is more powerful than the computer I used in college).  I also know that there are people out there right now, dreaming up what they’ll do with all that bandwidth.

    As a mobile operator, if we don’t find ways to deliver that access, someone else will….

    Challenge accepted.



    AUTHOR: // CATEGORY: Marketing Brilliance, Mobile Tech

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    A couple of years ago, I stumbled upon Simon Sinek (thanks to Seth Godin) and his EXTREMELY powerful message of starting with “why.”  If you haven’t watched Simon’s short explanation of the golden circle, then STOP reading my blog immediately and go watch it:

    Start With Why

    Good stuff right?  I put this in front of my team and we’ve all embraced this for a professional as well as personal applications.  One team member in particular was so inspired by the message that it changed his thinking as it relates to how we utilize the content we provide in the form of apps and entertainment products.

    Are you Selling your customer?

    When we did a quick inventory of our marketing pieces, we quickly saw that everything was heavily focused on “WHAT” we wanted our customers to do:  Buy this new phone, buy two phones, buy one phone and we’ll give you a second for free, get this tablet, add a family member to your plan, come test drive our network….we’ll give you 30 days!, etc….

    This isn’t a problem internally at Sprint, it’s an industry-wide epidemic.  Carriers all over the US (and even globally) have long relied upon the device, price point, voice minutes, number of text messages, unlimited data, network quality and now network speed (YOU ALL NEED 4G!!!).  All of these are “WHAT” we expect our customers to buy from us.

    Buy this tablet….it’s only $99!



    You should be Compelling your customer!

    By thinking about that end result you expect (“WHAT”) and backing up a couple of steps to think about “WHY” a customer should be choosing you, it completely re-frames the entire message.

    Buy this tablet…it’s going to change the way you tuck your kids in at night


    This takes a lot more work in the up front process (you know…real Marketing) because you have to be clear on your brand strategy, you have to know exactly who you’re targeting and you have to work a little harder to make sure you’re compelling that customer to take action.  For my team, that’s a challenge we’re willing to take on.  Customers have changed the way they use mobile devices…since the launch of the original iPhone (Happy 5th Birthday iPhone), customers have placed a premium on what their phone is capable of, and that just happens to be our specialty.

    Is your company trying to sell a widget to your customers or are you compelling them to take action?