INSTAGRAM ENABLES OTHERS TO MAKE THEM BETTER

  • AUTHOR: // CATEGORY: Mobile Tech

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    I’ve been enjoying Instagram for a while now…but was struggling with how to get the most of them.  Everyone I know enjoys framing up really creative and artistic looking prints, but how can you enjoy them in the physical world??

    I stumbled upon this post on Gizmodo the other day and decided to spring for some Instagram magnets from StickyGram (Use the code FRIEND60NX to get a discount!)…..they turned out AWESOME (seriously, go click the link and buy some)!  $15 and a few days patience waiting for an envelope from London….. [BAM!!] beautiful new magnets for my metal appliances.

    What I’m fascinated by is the growing trend of these innovative companies like Instagram opening up their business for other entrepreneurs to build on top of them.  Instagram obviously has something amazing with their product but couldn’t they pull off a “store front” to sell things like this?  Why on earth would they allow these other companies to profit on top of their business?

    Instagram (like many other newer app developers) have opened up their “API‘s” for other companies to build on top of.  As they put it on their Developer Site:

    The first version of the Instagram API is an exciting step forward towards making it easier for users to have open access to their data. We created it so that you can surface the amazing content Instagram users share every second, in fun and innovative ways.

    Build something great.

    That last statement is a reflection of the genuine culture of the new age developer.  It’s less about protecting your brand at all costs and more about seeing what others can do to extend and grow your capabilities beyond what you alone could have imagined.  Is your brand protecting something that could be much more valuable in the hands of other innovative people?

    As a bonus….anyone want to go in on one of these with me and work a few weddings on the weekends??

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