GRAM & DUN USES INSTAGRAM…YOUR RESTAURANT SHOULD TOO!!

  • AUTHOR: // CATEGORY: Cocktails, Marketing Brilliance, Mobile Tech

    6 Comments

    There are two things I love about weekends….sleeping-in and brunch.  After my dreams of sleeping-in were cut short on both Saturday and Sunday, my weekend’s only hope would be the opportunity to stuff my face with some breakfast food.

    Fortunately, we received a group message Sunday morning from our friends Evan and Kelly who had a similar vision…  We headed down to Gram & Dun on the plaza to sit on the “Best Patio in Kansas City.” (read all about our experience on Kelly’s AWESOME Blog!)

    We scored a great seat and enjoyed a nice break in the unbearable KC summer sweat-fest we’ve been experiencing.  The four of us re-capped our weekend, enjoyed breakfast inspired cocktails (I had the Breakfast Old Fashioned), devoured delicious food (I made quick work of the Eggs Benedict) and enjoyed the company of our waitress Britney (she was awesome).  As is par for the course, we also spent an embarrassing amount of time using our cell phones to capture the experience of our meal….I was guilty of snapping some shots of my Breakfast Old Fashioned with Instagram.

    This morning, I noticed that I had new activity in my Instagram app…Gram & Dun had “liked” my photos and started following my Instagram feed.  It was a pretty simple gesture, but they quickly showed that they care about what people are not only saying about their restaurant, but what others are seeing.

    I don’t know about you, but dining is a very visual experience for me (in fact we’re all programmed that way…but I digress).  My wife often gives me a hard time for ordering featured items because they generally have pictures alongside the wordy description.  While Gram & Dun’s menu doesn’t have pictures posted with every item, Instagram is enabling a social network where people can see exactly what’s going on there….surprise….a lot of people are taking pictures of their food.

    I applaud Gram & Dun for their efforts with Instagram.  I’m not sure whose idea it was or who is taking the initiative to engage with their customers; but I believe it is WAY more effective than just tweeting out specials or trying to drive traffic through a Groupon.  By discovering their diner’s point of view, they get real feedback on their diner’s experience and can remotely monitor the social buzz around the presentation of their core product.

    So how long does it take for a restaurant employee to log into Instagram once or twice a day, view the photos posted @Gram & Dun, “like” the photos they see and maybe….comment on a few here and there?  15-30 minutes??

    I can guarantee you one thing….your employees are going to use their phone to browse a social network over the course of the day.  It could be benefiting your establishment, not just their social life :-)

     

    if you’re in KC, check out Gram & Dun on the Country Club Plaza:  Google Maps Link

    And if you’re not….drool over some of their diner’s photos:  Gramfeed Link

COMMENTS

6 Responses to Gram & Dun uses Instagram…your restaurant should too!!

  • Gram&Dun wrote on August 21, 2012 at 10:08 // Reply

    We really appreciate the acknowledgement on our Instagram efforts at Gram & Dun. Can’t wait for you to visit us again. Happy Instagraming!

    • Erik wrote on August 21, 2012 at 10:01 // Reply

      I was pleasantly surprised!! Keep it up, you guys are doing it the right way…. Most people use social networking as a one-way vehicle. Finding a way to create a conversation and pull from the community is the true value.

      Now…..if only someone would build an app that would pull those photos into an interactive menu for you guys to put on an iPad in your waiting area. :-)

      • gfoste03 wrote on October 9, 2012 at 2:42 // Reply

        Love your site!  I found the Gram and Dunn post really interesting.  My wife owns a women’s boutique in Corinth Square (In Clover) and is looking for cool social media tips and ideas.  I forwarded her the link and if she has time, maybe something will come of it!
         
        Thanks for sharing.

        • ErikWullschleger wrote on October 9, 2012 at 3:09 // Reply

          @gfoste03 good to hear!!  Instagram is a good one to use, especially with fashion/clothing.  Does her shop have a website?  I have a friend who’s a big fashion blogger in town…happy to make an intro.

        • gfoste03 wrote on October 9, 2012 at 3:53 // Reply

          @ErikWullschleger She sure does: incloverboutique.com.
          By the way this is Greg Foster.  I hope all is well.

        • ErikWullschleger wrote on October 9, 2012 at 4:09 // Reply

          @gfoste03 I kind of figured it was you….things are great!!I’ll pass it along…you should have her check out twentysixeast :  http://www.twentysixeast.com/  
           
          Awesome person running the place and she has a passion for local shops!

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