There are two things I love about weekends….sleeping-in and brunch. After my dreams of sleeping-in were cut short on both Saturday and Sunday, my weekend’s only hope would be the opportunity to stuff my face with some breakfast food.
Fortunately, we received a group message Sunday morning from our friends Evan and Kelly who had a similar vision… We headed down to Gram & Dun on the plaza to sit on the “Best Patio in Kansas City.” (read all about our experience on Kelly’s AWESOME Blog!)
We scored a great seat and enjoyed a nice break in the unbearable KC summer sweat-fest we’ve been experiencing. The four of us re-capped our weekend, enjoyed breakfast inspired cocktails (I had the Breakfast Old Fashioned), devoured delicious food (I made quick work of the Eggs Benedict) and enjoyed the company of our waitress Britney (she was awesome). As is par for the course, we also spent an embarrassing amount of time using our cell phones to capture the experience of our meal….I was guilty of snapping some shots of my Breakfast Old Fashioned with Instagram.
This morning, I noticed that I had new activity in my Instagram app…Gram & Dun had “liked” my photos and started following my Instagram feed. It was a pretty simple gesture, but they quickly showed that they care about what people are not only saying about their restaurant, but what others are seeing.
I don’t know about you, but dining is a very visual experience for me (in fact we’re all programmed that way…but I digress). My wife often gives me a hard time for ordering featured items because they generally have pictures alongside the wordy description. While Gram & Dun’s menu doesn’t have pictures posted with every item, Instagram is enabling a social network where people can see exactly what’s going on there….surprise….a lot of people are taking pictures of their food.
I applaud Gram & Dun for their efforts with Instagram. I’m not sure whose idea it was or who is taking the initiative to engage with their customers; but I believe it is WAY more effective than just tweeting out specials or trying to drive traffic through a Groupon. By discovering their diner’s point of view, they get real feedback on their diner’s experience and can remotely monitor the social buzz around the presentation of their core product.
So how long does it take for a restaurant employee to log into Instagram once or twice a day, view the photos posted @Gram & Dun, “like” the photos they see and maybe….comment on a few here and there? 15-30 minutes??
I can guarantee you one thing….your employees are going to use their phone to browse a social network over the course of the day. It could be benefiting your establishment, not just their social life :-)
if you’re in KC, check out Gram & Dun on the Country Club Plaza: Google Maps Link
And if you’re not….drool over some of their diner’s photos: Gramfeed Link